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The Ford Customer Service Division (FCSD) intends to prove that an oil change could actually be able to battle breast cancer. This April, FCSD will deliver a unique event dubbed as the “Car Care for a Cause.” This is FCSD’s event and it is set to coincide with the National Car Care Month theme.

The Car Care for a Cause will include making a $100,000 donation to the Susan G. Komen for the Cure on behalf of its Ford and Lincoln Mercury dealerships’ service customers. FCSD will be joining with Ford’s Warrior in Pink campaign, which is also aimed at raising funds for the mentioned breast cancer research supporting organization. The Warrior in Pink campaign sells specially designed gears, items, and apparel that feature bold symbols of unity, cause and harnessing power to educate the populace about the deadly breast cancer.

FCSD chose April, the National Car Care Month, for its promotion because it is one of the busiest times of the year for vehicle service. “More people coming in to care for their vehicle means more people exposed to Komen’s important messages, including steps to early detection,” said Telisa Roberson-Yancy, the marketing manager of Owner Loyalty & Communications.

Aside from helping in the fight against breast cancer, Ford and Lincoln Mercury dealership services will also be giving rewards to customers including no payments and interest-free financing for products and services, spa gift cards and free TripTunes car stereo connectors. The oil change reminder stickers, bearing the Susan G. Komen for the Cure logo, are just one of the strategies employed so as to promote awareness about breast cancer concerns and to bolster the worthwhile cause.

“Even something so small can make a big difference,” said Cindy Schneible, the vice president of resource development for the Susan G. Komen for the Cure organization. In April, radio spots will air the hit single “I Run for Life” sang by Grammy Award-winning singer Melissa Ethridge, herself a breast cancer survivor. Ethridge produced the song for Ford’s breast cancer campaign.

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