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Should You Use Professional Car Care Products
When talking with most car owners, whether their ride is a daily-driver or a show-car, most have an opinion on the type of car care products to use. It used to end with, “You get what you pay for.” But today, the differences between car care products is blurry, mostly due to marketing which has created a lot of hype and confusion for people. Today it seems that “New and Improved” is a requirement for printing any product label.
Who hasn’t gone to a department store, paid $8 for a bottle of wax and sacrificed most of a Saturday cleaning and waxing their car? Or maybe you’ve decided that the big Auto Parts Chain stores had better stuff to cut your time and you can get better results for only a few dollars more? Today, on any “Wax Wall”, there is a myriad of choices, all in slick packaging competing for your hard earned dollars.
So, what separates the retail and professional car care products besides slick packaging and marketing? Think about this simple fact: If Auto Dealers and Professional Detailers could get products of similar quality in the Auto Parts and Department Store Chains, why wouldn’t they? Simple -because time is money and results matter.
Let’s look at a Professional Detailing business. You hire them to clean and detail your car for a fixed price. You don’t care if it takes them 1 hour or 18 hours – you are paying the same price. Professional Detailers have three major challenges. First, their time is their most valuable asset for earning a living. Secondly, if your car is not looking good for a time after the detail, you won’t go back to them and they have lost a customer. Third, most of their business is word of mouth. If the results aren’t astonishing, they won’t get any referrals. The bottom line is that they need products that are fast, easy to use, get great results and last. If they don’t use professional car care products, they will not be in business very long.
Now let’s look inside an Auto Dealership. They take your car in trade when you by a new one. The first thing that they need to do is to clean and detail the car, then put it for sale on their lot. The goal is to sell the car as soon as possible for a profit, but it might sit in inventory for a month or more before eventually being wholesaled to an auction or another dealership. The car almost always sits outside, has to constantly look great and the finish has to stand up to the outside elements. The dealership has similar needs to the Professional Detailer – products that get great results in a minimal amount of time. They only want to clean and detail that particular car one time.
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